Once upon a time… 

there was an agency who helped brands create meaningful connections with mums and kids.



Check out the stories that Splendiferous Marketing has already been involved with:


European marketing strategy and activation across 6 markets


Market research and campaign ideation. We also donate 5% of our profits to RDMCC.


Full UK marketing strategy and ongoing campaign management


Audience analysis, branding, launch strategy and partnership management


Full UK marketing strategy including audience analysis, segmentation, targeting and positioning


Want to find out more about the people behind Splendiferous, and what we do?

Then let us tell you a rather

Splendiferous story…

Are you sitting comfortably?

Then let’s begin…

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Kids aged 2-11 see around 40,000 ads every single year*. That equates to around 100 marketing messages every single day. So, how can you possibly compete, whilst remaining responsible and respectful of children and their parents?

*Common Sense Media: Advertising to Children and Teens: Current Practices; 2014


Women control as much as 70 per cent of household purchases*. Mums are also traditionally primary purchasers when it comes to toys – accounting for 23% of total spend.** So how can you successfully compete for their attention, bringing your brand to the forefront of their minds?

SOURCES: 1 - Boston Consulting Group, 2014; 2 - NPD, 2016


You need an expert in kids marketing!


Someone who knows your target market, and who can find out more about them based on your requirements. Someone to make you truly market oriented.

Sounds great, doesn’t it? Some might even say it sounds SPLENDIFEROUS and… they’d be right.


Once upon a time...

we would spend hours reading anything we could get our hands on.


From the back of cereal boxes, to free leaflets, to our very own collection of children’s books - ranging from Enid Blyton and Beatrix Potter to JRR Tolkein. We were bookworms through and through. And it was through one of our favourite authors – Roald Dahl – that we were first introduced to the wonderful word “splendiferous”.

This magical word underpins everything we do at Splendiferous Marketing. It reminds us of Roald Dahl’s passion, spirit and inventiveness, and inspires us every day to be the best, most passionate and creative marketers we can be. And even more than that, it reminds us that everything we do should inspire children, parents and families.

At Splendiferous Marketing, we have over a decade of experience working on responsible marketing campaigns for the likes of Disney, PlayStation and Early Learning Centre. We also have access to the latest in trend reports and insight into the world of children and mums.


We can use all that knowledge and expertise to help make your marketing splendiferous in the following ways:



Marketing  Strategy

Want your brand to be the first choice for kids, mums or families? Let us show you how to get there with a robust marketing strategy, backed up with insight tailored to suit your business objectives. 

  • Market and industry insight and analysis
  • Segmentation, targeting and positioning
  • Brand architecture / values
  • Marketing KPI setting (based on your business objectives)
  • Set of marketing strategies to meet your KPIs
  • Channel recommendations
  • Marketing timeline
  • Strategies for PR, partnerships, content, social media as required

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Creative Campaign Planning

Need a stand-out campaign idea to make your brand the talk of the playground? We can create scalable campaign plans that fit your aspirations and budget, to get kids, mums or families talking about your brand. 

  • Campaign KPI setting (based on your business objectives)
  • Creation of campaign ideas to meet your KPIs
  • We specialise in scalable ideas that can be amplified to various levels with social media / media spend according to your budget and aspirations
  • Execution of your campaign from beginning to end, including optimisation to ensure maximum ROI
  • Post-campaign reporting

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Marketing  Plan  Activation

Want someone to activate your marketing plan and deliver your KPIs? We can work out of your office, or remotely to plan, activate, and optimise marketing campaigns throughout Europe. 


  • Advising on website / app development
  • Search marketing
  • Social media
  • Media buying / recommendations


  • Events
  • Trade marketing activity
  • Media buying / recommendations
  • PR

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Meet the cast!


Carly Nair MCIM
Director of Storytelling

Carly has had over a decade of experience working with small, medium and multi-national companies including The Walt Disney CompanyEarly Learning Centre for MothercareSony PlayStation and Camelot.

During her career she has worked on products including SingStarDisney / Pixar Cars 2: The Video Game and Zumba Fitness 2, as well as on partnerships with brands including LEGOLEGOLAND Windsor and KidZania London.

She has managed budgets of all sizes and has held global strategy positions on the senior management teams at two travel companies. She is also passionate about continuous learning, has been awarded “Member” status by the Chartered Institute of Marketing, achieved an A grade mini-MBA in marketing in late 2016, and studied Public Relations at Bournemouth University. To ensure our work has a positive impact on the children, parents and families we target, Carly also regularly trains in child development, and recently completed Pacey's professional development course in schemas.


Say Hello!


So if you want your brand to stand out from the crowd of marketing messages a child or parent sees tomorrow – contact us today.

Send us a message. Or email us directly!

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We can make you