Kids aged 2-11 see around 40,000 ads every single year*. That equates to around 100 marketing messages every single day. So, how can you possibly compete, whilst remaining responsible and respectful of children and their parents?
*Common Sense Media: Advertising to Children and Teens: Current Practices; 2014
Women control as much as 70 per cent of household purchases*. Mums are also traditionally primary purchasers when it comes to toys – accounting for 23% of total spend.** So how can you successfully compete for their attention, bringing your brand to the forefront of their minds?
SOURCES: 1 - Boston Consulting Group, 2014; 2 - NPD, 2016