Kids aged 2-11 see around 40,000 ads every single year*. That equates to around 100 marketing messages every single day. So, how can you possibly compete, whilst remaining responsible and respectful of children and their parents?
*Common Sense Media: Advertising to Children and Teens: Current Practices; 2014
Women control as much as 70 per cent of household purchases and $20tr of consumer spending worldwide. Mums are also traditionally primary purchasers when it comes to toys – accounting for 23% of total spend.** So how can you successfully compete for their attention, bringing your brand to the forefront of their minds?
**Boston Consulting Group, 2014 Quote Source somewhere: NPD, 2016