Once upon a time… 

there was an agency who knew the secret of marketing to mums and engaging kids. So, if you want mums and kids to fall in love with your brand, you're in the right place!

 
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Want to know more about what we do? Check out this interview from the London Toy Fair, and then scroll down for more info.

 
 
 
 
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Check out the stories that Splendiferous Marketing has already been involved with:

 
Yo-Kai Watch Wibble Wobble

European marketing strategy and activation across 6 markets
 

Roald Dahl's Marvellous Children's Charity

Market research and campaign ideation. We also donate 5% of our profits to RDMCC

 
 
Yoto

Full UK marketing strategy, Kickstarter campaign management, events and ongoing project consultancy

Pillar

Audience analysis, branding, launch strategy and partnership management

Infantino

Full UK marketing strategy including audience analysis, segmentation, targeting and positioning

 
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Want to find out more about the people behind Splendiferous, and what we do?

Then let us tell you a rather

Splendiferous story…

Are you sitting comfortably?

Then let’s begin…

 
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Kids aged 2-11 see around 40,000 ads every single year*. That equates to around 100 marketing messages every single day. So, how can you possibly compete, whilst remaining responsible and respectful of children and their parents?

*Common Sense Media: Advertising to Children and Teens: Current Practices; 2014

 
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Women control as much as 70 per cent of household purchases*. Mums are also traditionally primary purchasers when it comes to toys – accounting for 23% of total spend.** So how can you successfully compete for their attention, making them fall in love with your brand?

SOURCES: 1 - Boston Consulting Group, 2014; 2 - NPD, 2016

 
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You need an expert in marketing to mums and engaging kids...

 

Someone who knows your target market, and who can find out more about them based on your requirements. Someone to make you truly market oriented.

Sounds great, doesn’t it? Some might even say it sounds SPLENDIFEROUS and… they’d be right.

 
 
 

Once upon a time...

we would spend hours reading anything we could get our hands on.

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From the back of cereal boxes, to free leaflets, to our very own collection of children’s books - ranging from Enid Blyton and Beatrix Potter to JRR Tolkien. We were bookworms through and through. And it was through one of our favourite authors – Roald Dahl – that we were first introduced to the wonderful word “splendiferous”.

This magical word underpins everything we do at Splendiferous Marketing. It reminds us of Roald Dahl’s passion, spirit and inventiveness, and inspires us every day to be the best, most passionate and creative marketers we can be. And even more than that, it reminds us that everything we do should inspire children, parents and families.

At Splendiferous Marketing, we have over a decade of experience working on responsible marketing campaigns for the likes of Disney, PlayStation and Early Learning Centre. We also have access to the latest in trend reports and insight into the world of children and mums.

 
 

We can use all that knowledge and expertise to help make your marketing splendiferous in the following ways:

 
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Marketing  Strategy

Want to get mums and kids to fall in love with your brand? Let us show you how, with a robust marketing strategy, backed up with insight tailored to suit your business objectives. Our methodology is proven to make you the talk of the playground.

  • Market and industry insight and analysis
  • Segmentation, targeting and positioning
  • Brand architecture / values
  • Marketing KPI setting (based on your business objectives)
  • Set of marketing strategies to meet your KPIs
  • Channel recommendations
  • Marketing timeline
  • Strategies for PR, partnerships, content, social media as required
     

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Project Consultancy

Need the help of a marketing expert to launch a kids’ product or brand? Have a campaign idea you want to refine but not sure where to start? Want someone to activate your marketing plan and deliver your KPIs?  Our team of marketing superheroes can work out of your office or remotely to plan, activate, and optimise marketing campaigns throughout Europe.

  • Launch plans for new products of brands in the UK and internationally
  • Creation of scalable campaign ideas to meet your KPIs, which can be amplified according to your budget and aspirations
  • Campaign execution, including:
    • Online:
      • Advising on website / app development
      • Search marketing
      • Social media
      • Media buying

    • Offline:

      • Events management
      • Trade marketing activity
      • PR
  • Post-campaign reporting

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Speaking & Workshops

Have an event coming up that needs a keynote speaker who is an authority in marketing to mums and kids? Want someone to take your team through a crash course in marketing to mums and kids, or run a workshop to develop marketing strategies to make your brand the talk of the playground? We can help!

Speaking about marketing to mums and kids:

  • Keynote speeches of all lengths
  • Speeches tailoured to your event / brand
  • Includes context setting with reference to insight and trend reports into the world of mums and kids

Workshops:

  • Crash course in marketing to mums and kids
  • The latest insight in marketing to mums and kids
  • Marketing strategy workshops
  • Campaign ideation sessions

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Meet the cast!

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Carly Nair MCIM - Expert in marketing to mums and kids

Carly Nair MCIM
Director of Storytelling

Carly has had over a decade of experience working with small, medium and multi-national companies including The Walt Disney Company, Early Learning Centre for Mothercare, Sony PlayStation and The National Lottery.

During her career she has worked on products including SingStar, Disney / Pixar Cars 2: The Video Game and Zumba Fitness 2, as well as on partnerships with brands including LEGO, LEGOLAND Windsor and KidZania London.

She has managed budgets of all sizes and has held global strategy positions on the senior management teams at two travel companies. She is also passionate about continuous learning, has been awarded “Member” status by the Chartered Institute of Marketing, achieved an A grade mini-MBA in marketing in late 2016, and studied Public Relations at Bournemouth University. To ensure our work has a positive impact on the children, parents and families we target, Carly also regularly trains in child development, and recently completed Pacey's professional development course in schemas.

 

Say Hello!

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So if you want to find out how to make mums and kids fall in love with your brand tomorrow – contact us today.

Send us a message. Or email us directly!

Name *
Name
 
 

We can make you

SPLENDIFEROUS

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